Swedish advertising

Advertising in Sweden can be quite entertaining and much more risqué than Canada.




Last winter, Lindex, a Swedish ladies undergarment company, had an advertising slogan: 'We love boobs!'. Although despite the very liberal culture, people did complain and within a week it was dropped - only the text, not the ads or the bra.










And then a Swedish tampon company had this ad:

The literal translation of "Gör det bekvämt för din mus" is "Makes it comfortable for your mouse", where mus is a well-known euphemism for ... you can figure it out.

There was also an interesting ad campaign by Posten, the state postal service. Apparently, if you have a one night stand, Posten is encouraging you to write a letter about it and send it to someone who cares:



Here are more of them, can you figure them all out?